Perret Guillaume

Crée le 30/10/2023 par guillaume.perret Vues
Professionnel
Description du CVContactez

Expériences Professionnelles

STRATEGIC ACCOUNT MANAGEMENT DIRECTOR
DELTATRE | SPORT EXPERIENCES UNIT
From 2015 until now, Geneva-Nyon, Switzerland

• Senior management team member, responsible and accountable for the commercial strategy, negotiation and delivery of solutions towards key clients in sports (Olympic Broadcasting Services – Olympics.com, UEFA, FIFA, CAF, LFP, BWF, broadcast partners, etc.)
• Internal co-ordination of multiple competences centres, from technical lead to project management, business analyst, design, pre-sales
KEY PROJECTS
• Production Services: TV Graphics, Data Gathering, AR/VR, Digital
• End-user Experience: Web & App, OTT – streaming platforms, Fan Entertainment, Editorial content
• Sport Management: Competition & Data – News Asset Mgmt
SPORTS MARKETING & PARTNERSHIPS SR MANAGER
FIVB, FÉDÉRATION INTERNATIONALE DE VOLLEYBALL
TV & MARKETING DEPARTMENT
From 2013 to 2014, Lausanne, Switzerland

• Special projects concept and delivery (Trophy Tour)
• RFP management, agencies and marketing affiliates servicing
• Onsite event operations (FIVB World Championships)
OPERATIONS & SPONSORSHIP
RIGHTS DELIVERY COUNTRY MANAGER UEFA EURO 2012™
UEFA, UNION DES ASSOCIATIONS EUROPÉENNES DE FOOTBALL
From 2011 to 2012, Warsaw, Poland

• Official affiliates marketing and media rights activation
• UEFA-Local Organizing Committee co-ordination
• Supervising event commercial & partnerships operations for Poland

MARKETING, BRAND DEVELOPMENT AND EVENT DIRECTOR
OXBOW S.A., OUTDOOR AND ACTION SPORTSWEAR COMPANY
From 2007 to 2010, Bordeaux, France

• Sponsorship, Brand Development and Strategy
• Event operations, marketing and licensing programmes manager
• Team management, sponsorship sales process, global marketing strategy, partner and licensee servicing, contractual rights delivery, sales agency coordination (IMG)
• Solidarity and environment projects manager
• Events: Oxbow World Longboard Tour (surfing), Oxbow Back to Powder (skiing & snowboarding), Kids Week
MARKETING, LICENSING AND OPERATIONS SR MANAGER
FIFA, FÉDÉRATION INTERNATIONALE DE FOOTBALL ASSOCIATION
MARKETING & OPERATIONS DEPARTMENT
From 2001 to 2007, Zurich, Switzerland

• Account management, client servicing, business development and marketing programme activation, commercial affiliates rights delivery
• Licensing Project Director, brand development, acquisition and management of licensing agents and licensees, E-commerce, rights protection programme
• Event Venue Management, operational duties at FIFA Events (2002 and 2006 FIFA World Cups, U17 & U20 World Cup, Women’s World Cup, etc.)
• Supervising commercial affiliates marketing programmes, coordination with Local Organizing Committees, host cities and participating teams
• FIFA Corporate Social Responsibility project manager (UNICEF)

NEW MEDIA AND MARKETING DEVELOPMENT MANAGER
ISL WORLDWIDE, WORLD LEADER IN SPORTS MEDIA AND MARKETING
ISL – ISMM Interactive Department / FIFAWorldCup.com
From 2000 to 2001, Zug, Switzerland

• Supporting new media activities, structuring partnerships and alliances
• Signing and managing Yahoo! as one of the Top FIFA partners and main VIK provider for FIFA.com and FIFAworldcup.com

EVENT PROJECT MANAGER & INTERNATIONAL FEDERATIONS LIAISON MANAGEMENT OFFICER
WORLDSPORT.COM
From 1999 to 2000, Monte-Carlo

• Developing media and digital services for the General Association of International Sports Federations (GAISF/SPORTACCORD)
• Launching content-driven online sport portal, under the auspices of S.A.S. Prince Albert of Monaco, with competition live streaming broadcast

 

Formations

MBA, “INTERNATIONAL BUSINESS ADMINISTRATION” POSTGRADUATE DEGREE
University Lille, France
From 1996 to 1997

INSTITUT SUPERIEUR DE GESTION (ISG)
Business School Diploma, Paris, France + ISG Foreign Programme
From 1993 to 1996
• New York | Manhattan Institute of Management
• Tokyo | International Management University of Asia
• Business seminars across Asia

BACCALAURÉAT
High School Diploma, France

Compétences

Sports strategic project executive with 20-year international experience in account management, media/marketing rights, client servicing in broadcast, digital, sponsorship, event operations.
Transversal experience of the sports industry, holding a range of senior responsibilities and delivery-driven projects with high-profile rights-owners, rights-holders, agencies and clients.

SPECIALIZING IN:
• Account management, client servicing expertise & rights delivery
• Sponsorship / media strategy & commercial activation programmes
• Licensing, content & brand development
• Event management, hospitality & partnership operations
• International business development & sales
• Content & rights commercialisation, contract negotiations

Intérêts

Used to working within an international environment with multicultural approach, handling complex relationships at senior level, leadership, reliability, diplomacy, adaptability, creativity, organisation, service-oriented and client-focused attitude
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